What is SEO and how is it important in any business?
SEO is short-term for search engine optimization. This is a combination of strategies, techniques and various tactics that helps to bring in a lot of visitors to the website by gaining a top ranking placement in the search results page of a search engine like Google, Yahoo and other popular search engines.
Most of the time, when a topic or keyword is searched for, people don’t scroll through too many search result pages. They mainly opt for the one that stands in the first 3 or 4 options. So it is essential that you direct enough and more traffic on to your site.
The fact is that the higher the page ranks in the search results, chances of increase in visitor rate to the site are far more. When you make a site SEO friendly, it helps to be accessible on the search engine results frequently. In short, SEO is just a set of enhancements and upgrading of the site during the development stage that helps to stay on the top all the time.
SEO also helps in making the web page more search friendly and provides information that is relevant to the users’ query. Using simple language and striking keywords that are significant can provide more visitors to your site.
In today’s times, have a website that SEO triggered is one of the most essential and crucial parts of web designing and development. Every business needs its webpage to be on the top that interacts with users and encourages them to visit the page over and over again. In addition to this, SEO is an unpaid service that helps to direct more activity on a website. This method is more reliable and result-oriented than the paid placements. Primarily SEO pertains to a search engine.
Development of an SEO-friendly site
One of the main fundamental steps of the making a site SEO-friendly is to allow and give permission to the search engines to explore and look at pages across the site. This step ensures the visibility of your website in the result pages. A web crawler is used for this task and at the same, it also works with other search engines to make the visibility stronger.
One of the major problems that business and individuals face today is that they create websites in the most simple and quickest way which most of the time, avoids the step of SEO. Once the site is up and running, it is then that designers try to inculcate the SEO feature into the site.
This is equal to reconstructing the whole website again which could take more time and double the effort. Programming the SEO feature during the time of initial web development always works well as it upgrades itself with every updation you create to the site. It works side by side and proves to be many results specific and advanced.
Steps in designing an SEO friendly page
Keywords: Keywords used in a website play a very important role when designing an SEO friendly site. It’s always effective to use a word tracker to find out the most common and most searched words that you could use in the website content. The word trackers give the designer a clear picture of how to strategize the website in the search result page and also gives the misspellings that are most commonly typed.
Perfect Placement of Keyword: Not only just researching, but what is, even more, a heavier task is the placement of keywords in the right place. Keywords should be placed in the URL to get maximum traffic. When there is more than one keyword, take the help of the dashes and place them.
The main focus should be on how to emphasis more on the keywords, you could make it bold, italics and also place them in the text that describes the URL. Use keywords all through the site content would give you that added edge to the site.
Most of the search engines tend to a common topic that helps to deliver more relevant results for varied searchers. Try placing all the keywords in one sentence that stays visible during searches
Include Meta and title tags. Few sites still follow the old-school method of using Meta Keyword, Meta Description, and Title tags to list and rank the website pages. It’s a better idea to place a title tag at the top of every page that helps in identifying the content on the whole.
Using keywords in H2 and H3 tags are most appropriate. Another important step is to include Meta description tag as this help to reveal the most important keywords for each page to the search engine.
Up-to-date with the content: Always ensure that the content on the website is always up-to-date and latest. This helps to keep the context appealing to visitors who search for latest and fresh results. Providing enough content helps to include more keywords that in turn prove to be helpful while searching. Provide enough content.
Limited usage of Pictures: Scantily using pictures on the website is one of the most crucial while designing. Point to be kept in mind is that the pictures should not be inserted with the pictures.
With this blog, what we would like to express is the fact that while designing a web page, always ensure to bring in the SEO factor as well to prevent rework of the entire site at the time of need. It just includes a few steps at the beginning of the development that can ensure sure added traffic in the site.
Most of the sites use automated SEO feature that gets updated with the sites up-gradation. This is one of the latest features that provide all the aspects of SEO in a website that helps to bring the page to the top of the search result page as and when required.
Remember, SEO is one of the most crucial programming steps of web design.